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SpoiledChild Hair & Skincare Delivers A ‘Customized Approach to Aging’

The packaging is an innovative refillable 'capsule' design.

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By: Marie Redding

Senior Editor, Rodman Media


Meet SpoiledChild—a new personalized hair and skin wellness brand. The company says it is empowering a new generation of consumers with its customized approach to aging. 

Spoiled Child is by Oddity, the consumer-tech company that says it grew Il Makiage to over $250 million in revenue in three years. 

The packaging, shown above, is an innovative refillable ‘capsule’ design.

Personalized Beauty

Spoiled Child matches consumers to their perfect hair and skin products based on their unique profile.

Through “SpoiledBrain,” the brand’s proprietary machine learning engine, SpoiledChild provides tailored recommendations for each consumer—matching them with the exact product or sequence of products that fits their needs and preferences.

Oran Holtzman, co-founder and CEO of ODDITY, says, “SpoiledChild is our second homegrown independent brand and has been developed leveraging the existing strengths of our scalable, rapidly-advancing technology platform, including our AI and machine learning capabilities and our online-only approach.” 

The brand says it is neither “anti-aging” nor “pro-aging,” and it doesn’t tell consumers how to feel about aging. Instead, the brand says it offers “an individualized approach to age-control.”

SpoiledChild says it is challenging outdated perceptions of age, speaking to a new time-defying generation of consumers that are comfortable in their own skin, excited about their future, and unconcerned with hitting traditional milestones on someone else’s outdated timeline.

Suzanne Fitzpatrick, Co-GM of SpoiledChild, explains, “There is an entirely new generation of consumers that are redefining the rules of aging on their own terms. We wanted to create wellness products for them – products that break from the standard ‘anti-aging’ traditions and put the consumer in control of their future.”

Fitzpatrick adds, “In our research, beauty and wellness consumers of all ages told us that aging was top-of-mind, but that they were overwhelmed by the number of legacy products on the market yet underwhelmed by their performance. We created a range of best-in-class products that address a wide spectrum of different goals and made it easy for consumers to find the products that match their needs.”

The Refillable ‘Capsule’ Package

Devoted to protecting the future of the planet, SpoiledChild features a patented refillable package design and a sustainable mindset, with an auto-refill concept that’s made to last and reduce waste.

The product’s reusable dispensers and recyclable capsules enable consumers to replenish their routine and ensure the formula’s efficacy from start to finish.

The SpoiledChild collection launched on February 2, 2022, and is available on the brand’s website. 

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